Diamond Announces Top Products for February 2020

(BALTIMORE, MD) — (March 13, 2020) — Marvel Comics’ Dawn of X continued in February with Ben Percy, Adam Kubert, and Viktor Bogdanovic’s Wolverine #1, the best-selling comic book of the month according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was February’s top publisher with a 41.85% dollar market share and a 47.30% unit share. DC was second, with 29.00% and 30.16% shares respectively. Image Comics was third for the month, followed by IDW Publishing, Dark Horse Comics, BOOM! Studios, VIZ Media, and Dynamite Entertainment.

Marvel Comics had eight titles in February’s top ten. In addition to Wolverine #1, X-Men #6 ranked #2, X-Men #7 ranked #3, Christos Gage and Todd Nauck’s Gwen Stacy #1 ranked #4, Jonathan Hickman and Russell Dauterman’s Giant-Size X-Men: Jean Grey & Emma Frost #1 ranked #5, Amazing Spider-Man #39 ranked #6, Greg Pak and Raffaele Ienco’s Star Wars: Darth Vader #1 ranked #1, and Chip Zdarsky and Terry Dodson’s X-Men/Fantastic Four #1 ranked #9. DC had two titles in the top ten; James Tynion IV and Guillem March’s Batman #88 ranked #8 and Batman #89 ranked #10.

Among the premier publishers, Todd McFarlane and Jason Shawn Alexander’s Spawn #305 was Image Comics’ best-selling book in February at #38; BOOM! Studios’ Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #3 ranked #55; IDW Publishing’s Teenage Mutant Ninja Turtles: Jennika #1 was their top book at #85; Red Sonja: Age of Chaos #1 was Dynamite Entertainment’s top book at #95; and Dark Horse Comics’ Stranger Things: Into the Fire #2 ranked #152.

Stjepan Sejic’s Harleen, collecting the best-selling mini-series from DC’s Black Label imprint, was February’s best-selling graphic novel. Also in the top ten from DC, Derek Fridolfs and Dustin Nguyen’s Batman Tales: Once Upon a Crime ranked #3. Image Comics’ Die Volume 2: Split the Party by Kieron Gillen and Stephanie Hans ranked #2. Marvel Comics had five Star Wars graphic novels in the top ten, led by Kieron Gillen and Salvador Larroca’s Star Wars: Darth Vader Volume 4: End of Games at #4.

Fujino Omori’s light novel from Yen On, Is It Wrong to Pick Up Girls in a Dungeon? Volume 14, was the best-selling book of February. Also in the top ten, Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 49 ranked #4.

Mezco’s One:12 Collective: Marvel Comics: Cable (X-Men Edition) Action Figure, a PREVIEWS Exclusive, was February’s best-selling toy. Another PREVIEWS Exclusive toy from Mezco, the One:12 Collective: DC: Green Lantern (Hal Jordan) Figure, ranked #2. DC Collectibles’ DC Designer Series: Harley Quinn & Poison Ivy by Emanuela Luppachino Statue ranked #3. Diamond Select Toys had three products in the top ten; the Godzilla Gallery: Godzilla (1991) Deluxe PVC Figure was their top product at #6.

Paizo’s Pathfinder: Gamemastery Guide, a sourcebook for the best-selling role-playing game, was February’s best-selling game product and one of seven Paizo products in the top ten. Green Ronin’s perennial best-seller, the Critical Role: Tal’Dorei Campaign Setting, also charted at #2.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.85%
DC COMICS 29.00%
IMAGE COMICS 6.02%
IDW PUBLISHING 3.47%
DARK HORSE COMICS 2.93%
BOOM! STUDIOS 2.58%
VIZ MEDIA 2.24%
DYNAMITE ENTERTAINMENT 2.11%
RANDOM HOUSE 0.62%
TITAN COMICS 0.56%
OTHER NON-TOP 10 8.61%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 47.30%
DC COMICS 30.16%
IMAGE COMICS 5.41%
IDW PUBLISHING 3.14%
BOOM! STUDIOS 2.64%
DARK HORSE COMICS 2.06%
DYNAMITE ENTERTAINMENT 2.04%
VIZ MEDIA 0.87%
ZENESCOPE ENTERTAINMENT 0.63%
TITAN COMICS 0.45%
OTHER NON-TOP 10 5.29%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2020 VS. JANUARY 2020
COMICS -8.25% -7.75%
GRAPHIC NOVELS -27.16% -13.89%
TOTAL COMICS/GN -14.25% -8.26%
TOYS -22.37% -34.10%
FEBRUARY 2020 VS. FEBRUARY 2019
COMICS 8.78% 2.90%
GRAPHIC NOVELS 3.56% 15.46%
TOTAL COMICS/GN 7.32% 3.77%
TOYS 0.83% -14.97%
YEAR-TO-DATE 2020 VS. YEAR-TO-DATE 2019
COMICS 0.12% -3.45%
GRAPHIC NOVELS 4.44% 6.60%
TOTAL COMICS/GN 1.35% -2.72%
TOYS 2.59% -15.75%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 92 47 0 139
DC COMICS 102 27 1 130
IMAGE COMICS 39 8 0 47
VIZ MEDIA LLC 0 40 0 40
IDW PUBLISHING 28 10 0 38
DARK HORSE COMICS 20 17 0 37
DYNAMITE 29 4 0 33
BOOM! STUDIOS 17 8 0 25
YEN PRESS 0 18 0 18
TITAN COMICS 7 4 2 13
OTHER NON-TOP 10 141 134 24 299
TOTAL 475 317 27 819

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WOLVERINE #1 $7.99 DEC190753-M MAR
2 X-MEN #6 $3.99 NOV190812-M MAR
3 X-MEN #7 $4.99 DEC190786-M MAR
4 GWEN STACY #1 $4.99 DEC190842-M MAR
5 GIANT SIZE X-MEN: JEAN GREY & EMMA FROST #1 $4.99 DEC190780-M MAR
6 AMAZING SPIDER-MAN #39 $3.99 DEC190863-M MAR
7 STAR WARS: DARTH VADER #1 $4.99 DEC190965-M MAR
8 BATMAN #88 $3.99 DEC190442 DC
9 X-MEN/FANTASTIC FOUR #1 $4.99 DEC190770-M MAR
10 BATMAN #89 $3.99 DEC190444 DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WOLVERINE #1 $7.99 DEC190753-M MAR
2 X-MEN #7 $4.99 DEC190786-M MAR
3 X-MEN #6 $3.99 NOV190812-M MAR
4 GWEN STACY #1 $4.99 DEC190842-M MAR
5 GIANT SIZE X-MEN: JEAN GREY & EMMA FROST #1 $4.99 DEC190780-M MAR
6 STAR WARS: DARTH VADER #1 $4.99 DEC190965-M MAR
7 X-MEN/FANTASTIC FOUR #1 $4.99 DEC190770-M MAR
8 BATMAN: CURSE OF THE WHITE KNIGHT #7 $4.99 DEC190448-M DC
9 THE JOKER: KILLER SMILE #3 (MR) $5.99 DEC190477-M DC
10 DC CRIMES OF PASSION #1 $9.99 DEC190416-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HARLEEN HC (MR) $29.99 OCT190670 DC
2 DIE VOL. 2: SPLIT THE PARTY TP (MR) $16.99 DEC190086 IMA
3 BATMAN TALES: ONCE UPON A CRIME TP $9.99 OCT190492 DC
4 STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP $19.99 JUL161076 MAR
5 STAR WARS: JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE HC $24.99 MAY160921 MAR
6 STAR WARS: VADER DOWN TP $19.99 JAN160962 MAR
7 STAR WARS: CHEWBACCA TP $16.99 NOV150951 MAR
8 STAR WARS VOLUME 2: SHOWDOWN ON THE
SMUGGLER’S MOON TP
$19.99 OCT150986 MAR
9 STAR WARS VOLUME 3: REBEL JAIL TP $19.99 MAY160922 MAR
10 MY HERO ACADEMIA VOLUME 23 GN $9.99 DEC192056 VIZ

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HARLEEN HC (MR) $29.99 OCT190670 DC
2 X-MEN VS. APOCALYPSE: THE TWELVE OMNIBUS HC $125.00 AUG191137 MAR
3 SPIDER-MAN: MILES MORALES OMNIBUS HC $100.00 AUG191136 MAR
4 MARVEL MASTERWORKS: UNCANNY X-MEN VOL. 12 HC $100.00 AUG191143-M MAR
5 DAREDEVIL BY BENDIS & MALEEV OMNIBUS VOL. 2 HC $100.00 JUL191089 MAR
6 DIE VOL. 2: SPLIT THE PARTY TP (MR) $16.99 DEC190086 IMA
7 MARVEL MASTERS OF SUSPENSE: STAN LEE & STEVE DITKO OMNIBUS VOL. 2 HC $100.00 AUG191145 MAR
8 ULTIMATES BY MARK MILLAR & BRYAN HITCH OMNIBUS HC $100.00 AUG191130 MAR
9 BERSERK DELUXE EDITION VOLUME 4 HC (MR) $49.99 OCT190398 DAR
10 METABARONS BOX SET HC $149.95 NOV191776 HUM

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 IS WRONG PICK UP GIRLS IN A DUNGEON? VOL. 14 SC $15.00 JUN192164 YEN
2 NO GAME, NO LIFE VOLUME 10 SC $14.00 DEC192108 YEN
3 RE:ZERO: STARTING LIFE IN ANOTHER WORLD VOL. 12 SC $14.00 DEC192110 YEN
4 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC $29.95 APR191757-M GEM
5 MY HERO ACADEMIA: SCHOOL BRIEFS VOL. 4 SC $10.99 JAN202203 VIZ
6 DRAGON BALL: A VISUAL HISTORY HC $34.99 AUG192435 VIZ
7 DISNEY: I AM MULAN LITTLE GOLDEN BOOK $4.99 DEC191723 GOL
8 GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC $12.99 OCT151871 ZEN
9 COMICS JOURNAL #305 $14.99 DEC191680 FAN
10 AVATAR: THE LAST AIRBENDER: LEGACY OF FIRE NATION HC $24.99 DEC191747 INS

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 ONE-12 COLLECTIVE: MARVEL: CABLE (X-MEN EDITION) FIGURE OCT188681 MEZ
2 ONE-12 COLLECTIVE: DC: GREEN LANTERN HAL JORDAN FIGURE NOV188570 MEZ
3 DC DESIGNER SERIES: HARLEY & POISON IVY BY LUPPACHINO STATUE JUL190677 DC
4 DEVIL MAY CRY 5: DANTE DELUXE VERSION 1/12-SCALE FIGURE APR198276 100
5 POP! MARVEL HEROES: THANOS SNAP 6-INCH DELUXE VINYL FIGURE MAY198251 FUN
6 GODZILLA GALLERY: GODZILLA (1991) DELUXE PVC FIGURE MAY192385 DST
7 DEVIL MAY CRY 5: NERO DELUXE VERSION 1/12-SCALE FIGURE MAY198059 100
8 MARVEL SELECT: AVENGERS ENDGAME: IRON MAN MK. 85 FIGURE SEP192494 DST
9 TRANSFORMERS: OPTIMUS PRIME DELUXE SCALE FIGURE MAY198120 THR
10 MARVEL PREMIER: CARNAGE STATUE JUN192392 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER: GAMEMASTERY GUIDE HC NOV192998 PAI
2 CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE
3 MARVEL HEROCLIX: CAPTAIN AMERICA AND THE AVENGERS BOOSTER BRICK AUG198599 NEC
4 MAGIC THE GATHERING TCG: THEROS BEYOND DEATH BOOSTER PACKS SEP198414 WIZ
5 CREATURE CODEX HC JUL183073 PAI
6 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
7 PATHFINDER: GAMEMASTERY GUIDE SPECIAL EDITION HC NOV192999 PAI
8 PATHFINDER: CORE RULEBOOK HC MAY193227 PAI
9 PATHFINDER RPG: RISE OF THE RUNELORDS ANNIVERSARY POCKET EDITION DEC192952 PAI
10 PATHFINDER: ADVENTURE GEAR DECK DEC192950 PAI
Dollar Market Shares for February 2020
Dollar Market Share – February 2020
Unit Market Shares for February 2020
Unit Market Share – February 2020

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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